Branding and brand identity in Bilbao

We build the brand as a system, not an isolated logo: mark, typography, colour and usage defined to scale from a favicon to a shopfront without losing character.

Andu Proiektuak logo in 3D relief on a textured grey stone wall, monochrome metallic finish, brand identity design.
D 000 Logo
Iñigo Goikoetxea Fisioterapia logo embossed on a concrete wall, showing a line-art anatomical skull inside circular lettering, identity design
D 036 Logo
Etxezuri Fisioterapia logo embossed on a weathered concrete wall, with its figure symbol and grey lettering.
D 019 Branding
Illuminated projecting sign with the circular Iñigo Goikoetxea Fisioterapia logo and a line-art anatomical skull on concrete.
D 013 Brand
Iñigo Goikoetxea Fisioterapia logo on a phone screen: a white line-art anatomical skull with circular lettering on a black background.
D 025 Emblem
Square illuminated sign for Etxezuri Fisioterapia on a grey facade, with its blue figure logo and navy lettering.
D 016 Signage
Andu Proiektuak business cards in grey and white arranged around a black-and-chrome oval shape, corporate stationery design.
D 026 Business cards
Ángel Diéguez business cards resting on chrome tubes, one white with the name and one black with the Legna Sera monogram, branding and identity design
D 028 Business cards
Etxezuri Fisioterapia business card in gradient blue with a textured finish, white logo and the San Mamés, Bilbao clinic's contact details.
D 017 Business cards
Floating Etxezuri Fisioterapia business cards in blue, white and black with the figure logo and Bilbao contact details, corporate identity design
D 029 Business cards
Business cards for Iñigo Goikoetxea Fisioterapia floating on a grey background, with an anatomical skull logo in black, white and red
D 039 Business cards
Business cards for Salcedo Fisioterapia Avanzada in blue and white, resting against a polished chrome ring on a grey backdrop
D 037 Business card
Square, weathered-texture label showing a dark image of a perfume bottle, with the Barroeta Atelier wordmark on a black background
D 040 Label
Black and white packaging for the Las Tablas burger joint, with a striped box, logo stickers, a burger icon and QR codes, branding design
D 031 Packaging
Circular SA Fight Company BJJ Team sticker with a torn white poster and red jiu-jitsu, judo and nogi lettering on a black background
D 046 Sticker

A logo is validated in monochrome and at any scale: clean vector construction, optical weights that hold up to engraving or reduction and a negative as solid as the primary version. From there we define versions, clear space, typography and palette, and fix every use in guidelines so the identity applies seamlessly.

Consistency is the technical challenge when a brand lives on screen and on paper at once. One system of typography, white space, colour and grid must carry the website, stationery, packaging and signage under the same rules. Defining them from the start avoids inconsistencies and lets the brand roll out to new media without redesigning.