D 026 · Design

Stand

Graphic design and art direction: identity, print and visual assets.

A roll-up orders a lot of information in a two-metre column: the lead message owns the top third while programme and speakers step down in decreasing sizes without losing legibility. We work with a vertical grid, a sober clinical tone and artwork sized precisely to the stand.

Roll-up banner for Mugisalud's Encuentros medical congress on flatfoot valgus in a trade fair hall, showing speakers and program, graphic design